Social Media Advertising
Enter your metrics below to project your ROI across Facebook, Instagram, and TikTok — powered by real platform benchmarks.
The average dollar amount per customer purchase
How much you plan to spend on social ads per month
Your product/service profit margin after COGS
Fill in your metrics and click Calculate to see your projections.
Why Social Media Advertising
Social media advertising puts your brand in front of billions of scrolling users with precise targeting and measurable results. Here's why businesses keep investing.
Facebook, Instagram, and TikTok collectively reach more than 5 billion people. No other channel lets a small business access that scale with a modest budget and same-day campaign launch.
Social platforms know more about their users than almost any other channel. You can target by job title, purchase behavior, life events, and even upload your own customer list to find similar buyers.
Video and image ads on social media generate significantly higher brand recall than standard display ads. TikTok reports that 63% of videos with the highest click-through rates lead with the key message in the first 3 seconds.
Social media CPMs average $6–$18 depending on industry, compared to $20–$50+ for TV. And unlike TV, every impression, click, and conversion is tracked — giving you real data to optimize against.
Social platforms let you retarget people who visited your website, watched your video, or added to cart but didn't buy. Retargeting campaigns typically convert at 2–3x the rate of cold traffic campaigns.
Brands are increasing social media budgets year over year as platforms improve their ad tools. TikTok alone grew its ad revenue by 67% in 2023, signaling strong marketer confidence in the channel.
