Podcast Advertising
Enter your metrics below to get an instant projection of your return on investment — powered by real industry benchmarks.
The average dollar amount per customer purchase
How much you plan to spend on podcast ads per month
Your product/service profit margin after COGS
Fill in your metrics and click Calculate to see your projections.
Why Podcast Advertising
Podcast advertising is one of the fastest-growing and highest-converting ad channels available. Here's why businesses are investing.
Global podcast listenership has grown over 300% in the past decade. In the U.S. alone, 47% of adults listen to podcasts monthly — a captive, loyal audience actively choosing their content.
Unlike display or pre-roll video ads, podcast ads are read by trusted hosts mid-episode. Studies show 80% of listeners hear most or all of an episode, meaning your message isn't skipped.
A 2023 Nielsen study found podcast ads drive a 14% average lift in purchase intent. Host-read ads perform even higher — audiences trust the host's recommendation like a friend's advice.
Podcast advertising consistently outperforms traditional radio and many digital channels. Brands using direct-response podcast ads report some of the lowest CPAs in their media mix.
Whether your customers are entrepreneurs, fitness enthusiasts, or true crime fans, there's a podcast for them. Contextual targeting means your ad reaches people already interested in your space.
Brands are moving budget to podcasts as audiences shift away from traditional media. Getting in now — before saturation — gives early movers a significant cost and attention advantage.
