Google / Search Advertising
Enter your metrics below to project your ROI from Google Search and Display ads — powered by real platform benchmarks.
The average dollar amount per customer purchase
How much you plan to spend on Google Ads per month
Your product/service profit margin after COGS
Fill in your metrics and click Calculate to see your projections.
Why Google Advertising
Google Ads puts your business in front of people actively searching for what you sell. High intent, measurable results, and unmatched reach make it one of the most reliable ad channels available.
Unlike social media where you interrupt a scroll, Google Ads appear when someone is already searching for your product or service. This purchase intent makes search ads among the highest-converting ad formats available.
Google's own economic impact data shows an average 2:1 return across industries. High-intent keywords in competitive industries like finance and legal regularly return $5–$10 per dollar spent.
Beyond search, the Google Display Network places your ads across millions of websites, apps, and YouTube — giving you the ability to run awareness campaigns and retargeting at massive scale.
Google Ads operates on a pay-per-click model — you only pay when someone actually clicks your ad. There's no minimum spend, and campaigns can be paused or adjusted in real time based on performance data.
Google Ads integrates directly with Google Analytics, giving you a complete picture of what happens after the click. You can attribute revenue to specific keywords, ads, and audiences with precision.
Advertisers worldwide continue to increase their Google Ads budgets because the platform delivers consistent, measurable results. As AI-driven features like Performance Max mature, returns are expected to improve further.
